Tourism industry

Lapland is on the cutting edge on tourism development. The North is known as a sustainable and responsible destination where enchanting nature surrounds the traveller. Lapland is an easily accessible wilderness which offers one-of-a-kind experiences in the arctic nature.

Lapland is an internationally known brand, and a tremendous amount of the industry’s growth has come from the international market, such as Central Europe and Asia. In 2019, there were over three million registered overnight stays, of which over half came from an international customer base.

 Finland, and Lapland especially, has been one of the safest regions during the Covid-19 pandemic. As the tourism industry starts to recover, Lapland warmly welcomes travellers back. Health security is of utmost importance. Lapland has several ongoing investments, as there is trust in the region for bouncing back from the pandemic.

Lapland’s investments in year-round development and sustainability offer opportunities for new bold entrepreneurs and investors to become a part of a strong and well-functioning business network. The greatest growth potential lies in high-quality accommodation and the program services sector.

Explore the wild possibilities and join the success story!